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<!--
  customercentricllc.com sitemap
  Built 2026-09-05

  IMPORTANT: validate before publishing. Run check-sitemap.ps1, which requests
  every URL below and reports its status code. Delete or correct anything that
  is not 200. The AI crawlers invited in robots.txt use this file as the index,
  so a 404 here is worse than an omission.

  lastmod values come from local file modified dates. If a page has not been
  pushed to the deploy branch yet, its date here is newer than what is live.
-->
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  <!-- Home -->
  <url>
    <loc>https://customercentricllc.com/</loc>
    <lastmod>2026-08-21</lastmod>
  </url>

  <!-- Core pages -->
  <url>
    <loc>https://customercentricllc.com/methods</loc>
    <lastmod>2026-08-21</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/diagnostics</loc>
    <lastmod>2026-08-19</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/courses</loc>
    <lastmod>2026-08-21</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/about</loc>
    <lastmod>2026-09-01</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/sprints/customer-intelligence</loc>
    <lastmod>2026-08-21</lastmod>
  </url>

  <!-- Four Customer Decisions -->
  <url>
    <loc>https://customercentricllc.com/customer-decisions</loc>
    <lastmod>2026-09-05</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/no-decision-diagnosis</loc>
    <lastmod>2026-09-05</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/customer-switching-study</loc>
    <lastmod>2026-09-05</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/adoption-reality-check</loc>
    <lastmod>2026-09-05</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/churn-decision-study</loc>
    <lastmod>2026-09-05</lastmod>
  </url>

  <!-- Interactive tools -->
  <url>
    <loc>https://customercentricllc.com/should-we-pivot</loc>
    <lastmod>2026-08-29</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/which-customer-interview</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/business-loop-diagnostic</loc>
    <lastmod>2026-08-08</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/loop-gap</loc>
    <lastmod>2026-07-25</lastmod>
  </url>

  <!-- JTBD interview field guides -->
  <url>
    <loc>https://customercentricllc.com/guides/</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/switching-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/no-decision-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/adoption-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/churn-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/core-jobs-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/guides/expansion-interviews</loc>
    <lastmod>2026-09-04</lastmod>
  </url>

  <!-- Writings -->
  <url>
    <loc>https://customercentricllc.com/writings/</loc>
    <lastmod>2026-08-29</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/writings/score-the-struggle.html</loc>
    <lastmod>2026-08-30</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/writings/funnel-model-of-one-purchase.html</loc>
    <lastmod>2026-08-23</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/writings/durability-question.html</loc>
    <lastmod>2026-08-19</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/writings/urgency-is-not-yours-to-create.html</loc>
    <lastmod>2026-08-08</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/writings/every-pivot-has-a-required-input.html</loc>
    <lastmod>2026-08-07</lastmod>
  </url>

  <!-- Moats scorecards -->
  <url>
    <loc>https://customercentricllc.com/moats/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/moats/snowflake/</loc>
    <lastmod>2026-09-03</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/moats/abridge/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>

  <!-- Research -->
  <url>
    <loc>https://customercentricllc.com/research</loc>
    <lastmod>2026-07-31</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/research/clickup-product-adoption</loc>
    <lastmod>2026-07-30</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/research/gtm-ai-field-report</loc>
    <lastmod>2026-07-30</lastmod>
  </url>

  <!-- Studies -->
  <url>
    <loc>https://customercentricllc.com/studies</loc>
    <lastmod>2026-09-01</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/studies/erom-b2b-customer-intelligence-sprint</loc>
    <lastmod>2026-08-21</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/studies/narrio-b2b-customer-intelligence-sprint</loc>
    <lastmod>2026-08-21</lastmod>
  </url>

  <!-- Resources and frameworks -->
  <url>
    <loc>https://customercentricllc.com/resources/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/resources/no-single-moat-is-durable-stack-them</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/resources/JTBD-methods-across-four-stages-of-demand</loc>
    <lastmod>2026-07-31</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/the-wheel-of-progress-overview</loc>
    <lastmod>2026-08-23</lastmod>
  </url>
  <url>
    <loc>https://customercentricllc.com/segmentation</loc>
    <lastmod>2026-07-30</lastmod>
  </url>

</urlset>
