Building customer experiences that fuel

Customer Centric Solutions LLC was founded with the goal of helping companies better focus on their customers.

We believe that a great customer experience is both a necessity and a competitive advantage. That easy, effective, and memorable experiences don’t simply happen by chance. They are designed.

They’re designed after first having an in-depth understanding of customer motivations, expectations, wants & needs, and delivered through both people and technology at different points in the customer journey.

Why Customer Centric Solutions LLC?

We bring the expertise and experience of a large firm without the high overhead and cost. We’ve built a proven-methodology for defining both who your most important customers are and how you can deliver an experience that meets or exceeds their expectations.

build effective customer experiences

We are committed to building customer experiences that are easy, effective, and memorable. Easy in that they are frictionless. Effective in that they directly serve a customer need. Memorable in that they tap into your customer’s emotions.

We are focused on ROI

We help you determine the moments of truth along the customer journey that matter most to your targeted customers. The points in the journey, that if done right and with consistency will drive increased acquisition, engagement, and retention.

In May 2021, John Gusiff (Founder), sat down with Adrian Tennant, VP of Insights at Bigeye agency and creator of the In Clear Focus podcast to chat about applying design thinking and jobs-to-be-done principles and methods to CX Strategy and Experience Design.

Becoming customer centric requires a mindset of curiosity. Asking questions, listening, and observing. Seeking foremost to understand, not to explain.

We help you build a clearer, deeper understanding of your customer’s mindset. We uncover what motivates them, what values they hold, and what is truly at the core of their affinity and emotional connection to you and your brand.

CX Strategy

How do you make sure you are delivering on your overall brand promise? Do you have an overall CX Strategy, unique to your brand, that delivers on the functional, emotional, and social needs of your targeted customers? We’ll help you define that!

Customer Segmentation

Looking for a better way to segment customers? Our approach helps you uncover the different elements of value that form the basis of the unique bond between you and your targeted customer segments.

Jobs-to-be-done Interviews

Want to better understand switching behavior,  why people “hire” your product or service? We leverage the JTBD interview method to determine the motivational forces at play (push, pull, habit, and anxiety) as customers consider your product or service offering?

Customer journey mapping

Journey maps are an important platform on which to build a better understanding of customer expectations, wants and needs. We use a data-driven approach to journey mapping integrating both qualitative and quantitative research.

Design Sprint workshops

The Design Sprint process, created by Jake Knapp of Google Ventures, has proven to be an effective method for quickly conceptualizing, designing, and testing new product or service concepts. We’ve had great success leveraging this process to envision the ideal customer journey.

Service Design workshop

Great experiences don’t happen by chance. They are designed. Experience blueprinting helps you co-create, think through and map out both on-stage experiences as well as back-stage operations. It helps you align cross-functional teams on what it will take to deliver the desired customer experience.

We’ve worked with some of the most highly respected brands in their industries each striving to leverage customer experience as a competitive advantage.

We take great pride in helping our clients align their customer experience strategy with their brand positioning and become more customer centric.