Customer Centric Solutions LLC was founded in 2002 with the simple goal of helping companies better focus on their customers. Become more customer-centric rather than product-centric.

We’ve worked with B2C and B2B clients across the following industries:

> Automotive > Consumer Electronics > Home Services

> Healthcare > Retail > Renewable Energy

> Financial Services > Media and Entertainment > Hospitality and Travel

We’ve been helping companies both large and small, across many different industries, build an improved understanding of their customers’ motivations, expectations, wants and needs. Mapping out the customer journey and identifying opportunities to improve and enhance the overall customer experience at different points in the journey (moments of truth).

We believe that a great customer experience is both a necessity and a competitive advantage. That great customer experiences don’t simply happen by chance. That they are designed after first having an in-depth understanding of customer motivations, expectations, wants and needs. As well as how different customer segments interact with your brand across different touchpoints at different points in their customer journey.

Experience design is not a checklist, a recipe, a script, or a series of maneuvers; it is a way of thinking. It is delivered through people and technology using your overall brand values and promise as its compass.

my episode on In Clear Focus:

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service and retention strategies.

He has worked directly with executives in marketing, sales, product development, customer service and support functions to help them rethink how they better service their customers and implement the processes, organization, and technology to support it.

He is an experienced CX Strategy and Experience Design leader who has helped organizations across industries build a better understanding of key customer segments, launch new product or service offerings, design on-stage experiences and associated back-stage operations, to drive growth through truly differentiated customer experiences.

He is supported by a team of highly experienced customer experience professionals with expertise in both qualitative and quantitative customer insights research.

education & extended training