Live online Cohort Courses
We take great pride in the work we do for our clients. Check out our Maven LIVE online cohort courses and learn about all the great CX principles and methods we utilize with our clients across industry.
“We leveraged the jobs-to-be-done process to identify opportunities to improve our on-boarding experience, helping new Gympass members find the right plan, gym or studio for themselves along with getting started on their wellness journey.”
“This course taught me how to study buyer journeys through the eyes of different buyer types thinking about them as humans trying to make progress in their role as a tech executive as well as their career.”
“We utilized the methods taught in this course to better understand our most important customers - their emotional connection to the brand and it’s products. To better tailor our marketing messages and understand different loyalty drivers.”
“Until I took this course, I was simply scratching the surface in how to leverage JTBD research and Chatgpt to build a better understanding of the buyer journey (specifically the dark funnel). We learned how to rethink and reframe value propositions and rewrite b2b case studies to better connect with buyer motivations, desires, and avoidances.”
“I recently completed this insightful course, which delved into the fascinating intersection of JTBD (Jobs-to-be-Done) and BeSci (Behavioral Science). I recommend this course to individuals or teams who are interested in gaining a comprehensive understanding of their customers. The content covered throughout the course provided me with valuable insights into consumer behavior, as well as practical strategies for applying that knowledge to real-world scenarios, the real life case study was a great way to bring it all together.”
“John is a great course instructor. Not only are his presentations high quality, he also gives illustrative B2C + B2B examples from his rich consulting experience. He nudges you to keep doing the well-prepared homework assignments even on busy days, and he gives you feedback offline and space to discuss solutions and questions in the next live class. Learning as part of a live cohort in one of his courses was extra effective and a joy.”
“Capturing and organising ‘jobs’ in real time during interviews can be the toughest part of applying JTBD theory. However, John has a great skill in simplifying the art of job interviews into tangible steps.”
“John has taught customer jobs-to-be-done based methods to clients across industries. He is skilled at both teaching and utilizing The Wheel of Progress® when conducting JTBD-based insights research.”
