Achieve organizational alignment on the most important customer pain points or unmet needs to resolve.

Learn how to use structured ideation methods to inspire creativity in improving customer experience.

Create an inventory of both tactical and strategic ways to improve customer experience at different stages of the journey.

Gather inspiration from brands across industries on how to deliver simple, effective and engaging customer experiences.

Bring together cross-functional teams (business and technology) to collaborate and conceptualize new solution concepts.

Envision the ideal state journey based upon new and improved signature moments throughout the journey.