A blog post highlighting how different makeit behavioral design strategies (e.g., makeit Easy, makeit Attactive, makeit Empowering, makeit Immersive, etc.) can support elevating the overall customer loyalty relationship to the brand.
Read More
Great brands infuse the brand promise and their core values into the customer journey as it unfolds helping customers not only discover their product or service, but, the brand itself, building an emotional connection.
Read More