Field reports on how B2B buying is changing, and diagnostics run on companies that never asked for one. Published to show what the methods surface — not as client work, and not as advice to the companies involved.
Primary studies run to answer a question nobody had answered — published in full, with the method and its limits stated.
Companies picked because the pattern is instructive, using only what is publicly observable. Evidence is graded — what was observed, what was inferred, and what would need input from the company to settle.
These companies are not clients and have not reviewed this work. Everything here is drawn from publicly available sources.
Studies run with and for a company — with their participation and their agreement to publish — live under studies. Keeping the two apart matters: one is evidence of what the method does, the other is evidence of what it did for someone who hired it.