The decision on the table, how the research ran, what the interviews surfaced, and what moved as a result. Client work is published with the participants' agreement.
A study here is the whole engagement on the page, not a summary of it. What the company was trying to decide. Who was interviewed and why those people. The instrument, the stimulus, and the order it ran in. What the interviews actually said, in their own words. What the evidence supports, and just as plainly, what it does not.
That last part is the reason these run long. Research that only shows its conclusions asks you to trust it. Research that shows its method, its verbatims, and its limits lets you argue with it, which is the only way a finding earns a decision.
A marketplace built on assumptions no one had tested against real buyers. Synthetic buyer research mapped the journey end to end, confirming which assumptions held, and which were quietly costing them the deal. Helped founders understand the dialogue going on inside the walls of targeted ICP across marketing, sales, and sales enablement.
A crowded category where everyone claimed the same ground. Buyer journey research surfaced what erom's customers actually valued, delivered as the sales pitch the founder could give, built on April Dunford's structure. Studied economic, user, technical, and coach/champion buyer types. Surfaced the buying group's real language describing the problem, solution alternatives considered, and what a perfect world looked like.
Six modeled operator archetypes taken through Softr's marketing site and AI onboarding flow, screen by screen. Every one understood the product and wanted the outcome. None would put real work into it. The sequence cleared every comprehension gate and stalled at verification: operators could not see what the system had decided on their behalf, and would not commit a record they could not defend.
Shorter method demonstrations, ClickUp's product adoption and the GTM AI field report among them, are filed under research. Studies here run the full instrument end to end. Where one was not commissioned, the card says so.