Customer Segmentation — Blog | Customer Centric Solutions LLC

Posts in Customer Segmentation

Using Customer Motivation and Values to Segment your Customers

If you want to drive relevant and engaging conversations with your targeted customers its extremely important to build a better understanding of who they are…

Customer SegmentationJohn GusiffMay 31, 2018B2C, customersegmentation, customermotivation, JTBD, valuesandattitudes, customerloyalty

It's Time to Look at Customer Value Differently

It's time to move beyond simple, outdated measures for determining the value of a customer. A new set of metrics is required!

Customer Experience, Customer SegmentationJohn GusiffJuly 28, 2016customer lifetime value, CLV, CRV, CIV, RFM, customer engagement, customer relationship, crm, customer value measurement, cx measurement