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Posts tagged customer value measurement

It's Time to Look at Customer Value Differently

It's Time to Look at Customer Value Differently

It's time to move beyond simple, outdated measures for determining the value of a customer. A new set of metrics is required!

Customer Experience, Customer SegmentationJohn GusiffJuly 28, 2016customer lifetime value, CLV, CRV, CIV, RFM, customer engagement, customer relationship, crm, customer value measurement, cx measurement