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It's Time to Look at Customer Value Differently

It's Time to Look at Customer Value Differently

It's time to move beyond simple, outdated measures for determining the value of a customer. A new set of metrics is required!

Customer Experience, Customer SegmentationJohn GusiffJuly 28, 2016customer lifetime value, CLV, CRV, CIV, RFM, customer engagement, customer relationship, crm, customer value measurement, cx measurement